MarketFit℠
Unlock Your Market Potential
Is the problem you’re solving urgent enough? Is the market large enough to matter?
That’s why we created MarketFit℠, a free tool that helps you assess how strongly the market is pulling toward your solution, and whether the opportunity is big enough to build a fundable business.
Market Pain Index
Is the problem painful enough to drive action? Investors look for problems so acute that customers are actively seeking, and paying for, a solution.
◎ Top scorers have customers who face the problem frequently, are dissatisfied with existing solutions, and are already allocating budget to fix it.
◉ Tip: Conduct at least 20 customer discovery interviews and document exact quotes about how the problem affects operations, revenue, or daily life.
Market Size Index
Is the opportunity large enough to build a venture-scale business? Even a perfect solution fails to attract investors if the addressable market is too small or too slow-growing.
◎ Top scorers operate in fragmented, growing markets with a large number of reachable ideal customers and a contract value that supports scalable unit economics.
◉ Tip: Build a bottoms-up market sizing model using your ICP count, ACV, and realistic capture rate, then stress-test it with a skeptical investor in mind.
Your free MarketFit℠ Analysis includes:
A score across both the Market Pain and Market Size dimensions
Investor-aligned feedback on strengths of your market thesis
Practical tips to sharpen your problem framing and market narrative
A next-step roadmap toward validating urgency and sizing your opportunity